HALL OF MINISTRY OF FOOD AND AGRICULTURE (BMEL) AT INTERNATIONAL GREEN WEEK 2017 BERLIN
…agriculture in the centre of society was the motto of BMEL in 2017 and gtp2 framed landscapes accordingly.
As in previous years, gtp2 was privileged to design the entire hall for the ministry and turn it in to a multi-facetted landscape. Field plots with different colours define the layout of the entire floor, turning up as vertical textile walls around the outer perimeter. A blue stream flows through the landscape providing an axis of orientation guiding visitors. BMEL occupies a central position as the fountain of information and the driving motor of innovation.
White flowing ceiling banners add a special eye-catcher in the hall, uniting all the different display zones. Giant picture frames give a clear structure to the various themes on display, with colour branding and vistas into typical related landscapes. Each frame focuses on a specific subject or exhibit, outlining the targeted themes of the ministry in 2017.