City of Düsseldorf
01. Mai 2016
Early 2016 gtp2 was invited to a pitch for a new stand design for the city of Düsseldorf at Expo Real. This shows what it was supposed to look like.
Flowing elegance mixed with various interactive icons of the city determined the design. Sadly another competitor’s concept was chosen. gtp2 handled Düsseldorf’s trade show presentations for several years at Expo Real and at Mipim in Cannes, so we look forward to the next pitch opportunity.
This was to be the city’s 15th appearance at Expo Real in Munich together with a team of partners. Under the brand umbrella “Federal State Capitol Düsseldorf & Partners” a host of business promoters and exhibitors team up in a collective presentation which traditionally is one of the visitor magnets at the show, due to its size, its location and the variety of presentations on the stand by the numerous partners. The Düsseldorf stand becomes one of the main communication and contact platforms with plenty of space for meetings and discussions.
Expo Real is Europe’s biggest B2B trade show for real estate and related investments, covering the complete spectrum of the international real estate industry, from design and inception to financing, realisation, marketing, operation and facility management.
client: City of Düsseldorf
organiser: Messe Düsseldorf
stand area: 360 m² / 2 levels