Heineken Pop Up City Lounge Roadshow 2014-2016
Milan, London, Berlin, Rome, Rio de Janeiro, Sydney, New York, Johannesburg, Buenos Aires, Tokyo, Paris, Los Angeles
A very special roadshow project for Heineken: The Pop-up City Lounge was realised by gtp2 in cooperation with contractor Kalle Krause GmbH. This cool event kicked off at the London Design Festival 2014 and created a huge impact. After that the live marketing event went on a global tour, stopping at Milan, Berlin, Rome, Rio de Janeiro, Sydney, New York, Johannesburg, Buenos Aires, Tokyo, Paris, Los Angeles and many more.
Two 40 foot containers were converted to take of the transport and to also unfold into an exciting presentation. Complex geometric structures, created by a Heineken young talent competition, conveyed the design and marketing campaign pursued by Heineken at that time.