Canon Europe celebrates 50th birthday in 2007 with anniversary gala in Monaco

“Location, location, location” also applies to the event industry: on 6 und 7 May 2007 Canon Europe celebrated its 50th anniversary with an elaborate event and an accompanying exhibition in the Grimaldi Forum in Monaco, showcasing home and office applications. The festivities included addresses from Hajime Tsuruoka, president and CEO of Canon Europe and the president and COO of Canon Inc. Tsuneji Uchida. This was Mr. Uchida’s maiden speech in front of a European audience, following his appointment as COO in 2006. gtp2 was in charge of the detail design and planning of the event, following a creative concept by event specialist agency Oil.


The event also served as a platform for the presentation of a new environmental protection project by Canon in cooperation with their official partner, the World Wildlife Fund (WWF). Documenting Canon’s commitment to social responsibility, the entire event was certified as „CO2-neutral“ by the Climate Neutral Group.


client: Canon Europe
agency: Tequila / Hakuhodo NL
concept: OIL for 3d communications NL
building contractor: GES
building costs: 1.7 m €