SABIC Headquarter Showroom 2005 Riyadh
Following a successful pitch presentation in London, gtp2 as part of a team with turn-key contractor Display International created a new museum concept in the main building of the SABIC HQ in the capital of Saudi Arabia. Storytelling was the basis of the concept, which enabled the communication of very technical content in a playful way with the use of a lot of interaction and hands-on innovative media technology.
SABIC is one of the world’s largest petrochemicals manufacturers and is composed of several business units, such as chemicals, plastics, agri-nutrients, metals and specialties. SABIC has subsidiaries for production, sales and distribution, technology and innovation in four regions: the Middle East and Africa, Asia, the Americas and Europe.
client: Saudi Basic Industries Corporation
turn-key contractor: Display International
floor area: 540 m²
building costs: 2.3 m €