Toto at ISH 2015 Frankfurt

Presentation of the leading Japanese producer of sanitary white goods and its products in an elegant framework at the world’s leading trade show of the sanitary industry.


The brand TOTO was experienced by presenting the theme of “water” in an atmospheric way, supported by media technology and smart lighting. A swirling ceiling and floor design formed the focus of the 1,115 m² stand. The concept was inspired by TOTO’s Tornado Flush, an innovative WC flushing technology. The flowing architectural design specifically guided visitors to targeted displays. Rectilinear and flowing shapes of the various display components and of different product scenarios provided contrast and suspense. Different materials such as stone and wood helped to create different product experiences set in harmonious and homely ambiences.

Interview with – Madoka Kitamura – President of TOTO LTD.
Credit: TOTO Europe GmbH


client: Toto Ltd.
agency: Hakuhodo Inc + Hakuhodo Deutschland
building contractor: Walbert-Schmitz
stand area: 1.115 m²
building costs: 1.2 m €